Archive for the Press Category


Posted in Andy Milonakis, Animation, Big Fat Brain, Harry Shearer, My Damn Channel, New Media, Presidential, Press, Vegas with tags , , , , on April 17, 2008 by Rob Barnett

Thanks to the NAB and especially to Ashley Howell, Chris Marlowe, and Rochelle Winters for inviting us to present in Vegas yesterday. Thanks to Jon Healey from the LA Times for moderating – and to Harry Shearer & Andy Milonakis for making the trip.

We filled a room of about 350-400 humans and started by showing a few of our original videos.  Fun seeing hundreds LOL at YSAP – up on a huge megascreen – and cool to see a crowd feel the bass of music produced by Don Was.

Harry Shearer made news – announcing “THE ALPHAS” – a project he’s been developing for 10 years – and the most ambitious new work making its way to My Damn Channel.

“THE ALPHAS” is motion-capture animation of the highest quality (Beowulf) – done in the fastest turnaround ever achieved (less than 5 day production cycles). Here’s more:

Imagine seeing the best-known people in politics and the media, every week, in hilariously private situations.  Not actors in makeup, but what looks and sounds like the real President, candidates, anchors, and the rest. That’s the idea behind “The Alphas”, a revolutionary new concept in topical sketch comedy.  Written and performed by Harry Shearer, who’s notched more than two decades as a creator of topical satire on his weekly public radio broadcast, “Le Show”, along with two memorable seasons on “Saturday Night Live”, “The Alphas” includes no makeup, no celebrity cameos.  Instead, utlizing a trio of cutting-edge motion-capture technologies–harnessed for the first time to a “week-of-air” production schedule, “The Alphas” features startlingly realistic computer-animated versions of the movers, shakers and yakkers.  They’re not lifelike–thanks to the technology and Shearer’s performances, they’re alive.  And every week, they’re deftly and drolly revealed for all their pretensions, resentments, jealousies and anxieties–all the good stuff, online just days after production.

Here’s the first news coverage from the LA Times and the Digital Content Producer Magazine with thanks for the ‘ink’ & correction to Michael Goldman.



Posted in Press with tags , , on March 21, 2008 by Rob Barnett

Jamison Tilsner & Josh Cohen aka TILZY TV invaded our NY office for the nickel tour – roof access – and answers to Jamison’s questions about the voodoo we do. Not exactly 60 MINUTES – but we like their site. CLICK their logo:


Our heating SUCKS so the leather was for warmth – i swear.


Posted in My Damn Channel, Press with tags , , , , , , on March 2, 2008 by Rob Barnett

New York Post 


by Ben Goldstein


March 2, 2008Web entertainment enters prime time, as Internet networks start modeling themselves on real-world broadcasters
BY THE TIME you finish reading this sentence, a 15-year-old mall-punk in central Michigan will have clicked on a YouTube video, gotten bored within seconds, and then clicked on another. It’s that kind of insatiable thirst for the next bright, shiny Web-thing that’s both fueling and challenging an emerging wave of Internet TV networks.

But for these rapidly multiplying entertainment sites that present original videos, usually released on a consistent schedule, it’s also their greatest hope. Because although the audience that looks online for entertainment is fickle to the point of brutality, maybe their attention spans are so short because nobody has given them what they want yet.

Two weeks ago, actor-comedian Damon Wayans became the latest high-profile figure to throw his talent behind the still relatively unproven medium of Internet television, as he announced the impending debut of The site will feature sketch comedy bearing the trademark Wayans Family mix of oddball pop-culture parody and provocative social commentary. Though an official launch date hasn’t been established, samples are being released weekly at

“There is no urban destination online,” Wayans says. “Everybody uses YouTube, but you have to dig deep and for a long time to find something that satisfies you. With WayOut, I’m the filter. I’m creating a brand of comedy as opposed to letting everybody just put up whatever they want.”Though the comedian admits that building a Web site’s infrastructure is new to him, he sounds like a veteran ‘Net-geek when he talks about his big ideas, which include using WayOutTV to create viral ads for corporations, and focusing on content for mobile phones.

He’ll need those forward-thinking concepts if WayOutTV is going to succeed.

As the Will Ferrell-backed proved, it takes more than a big name to hold the eyes of an online populace in constant search of novelty. Pulling in about 2 million unique viewers per month, FunnyorDie may be a traffic success compared to other top-notch comedy destinations like SuperDeluxe and MyDamnChannel, but after drawing 4.5 million visitors during its April launch, FoD’s numbers crashed and have yet to recover.Besides the fact that the site’s videos lacked a predictable TV-like schedule, another reason for FunnyOrDie’s somewhat disappointing performance could be its insular nature. The old model was to guard your content vigilantly so that it wouldn’t fall into the hands of other video-sharing sites, where you wouldn’t benefit from the traffic. (If you want to see Will Ferrell have an argument with a foul-mouthed toddler, you have to come here.)

This may have been a mistake.

New networks are distributing their content all over the Web rather than confining it to a single site, but they’re doing so in a controlled way so artists’ rights are protected., which launched its first series in January, follows a studio model in which professional artists are given resources to create videos that are syndicated to sites like YouTube and MySpace.

Shows produced by 60Frames include “WhoWhatWearTV,” which has been theNo. 1-ranked fashion/beauty video podcast on iTunes since its debut, and the hilarious Jersey Shore-lampooning “Douchebag Beach” series.“We knew there were a lot of talented artists who wanted to work in this space, but they didn’t want to just upload their content to the ‘Net without any support, or sell their ideas to media companies where they would be forced to give up ownership and control,” says 60Frames CEO Brent Weinstein, who previously led United Talent Agency’s digital media department. “When we hear an idea that’s a good match for our company, we get behind it as quickly as we can, and once we’re in business with artists, we give them quite a bit of free reign. We’re the most artist-friendly option in the marketplace.”

Of course, you might consider bypassing artists altogether.

A totally different (and more conventional) model for Internet TV is exemplified by Joost, a five-month-old service that presents more than 20,000 shows plucked from “real” TV networks such as Comedy Central and A&E. Original programming is a potential goal for the future, but Joost’s main focus is on acquiring rights to existing programming and presenting it all in one place for free.But are more channels what people want?Though more than 5 million people have downloaded the Joost software to date, the company’s North American GM, David Clark, says that the biggest challenge in running Joost is “helping people find what they are interested in.

All of a sudden, that “filter” thing that Damon Wayans mentioned is starting to make sense. If you’re lost in an abyss of options that aren’t directly aimed at you, maybe you’re in the wrong place. And Rob Barnett, CEO of MyDamnChannel, is even more critical of the repurposing strategy.

“I think there’s a lot of cynicism in this attitude of, ‘The kids are watching all this YouTube stuff, so let’s go make another buck off the s – – – we already have,’ ” Barnett says. “It’s rehashed, retreaded content that was made for a different medium. I’d rather say, ‘Hey, let’s blow their minds and give them something they haven’t seen before.’ “

Barnett managed programming and production divisions at MTV and VH1 for more than a decade before launching MyDamnChannel in July of last year. The site had 1 million unique users in January, and when we spoke with him, it was having its biggest traffic day ever thanks to a Harry Shearer-produced clip that showed candid footage of Ann Coulter and Bill O’Reilly during moments they didn’t know cameras were rolling.

Less is certainly more at MyDamnChannel. Instead of a mass of individual videos that require searching, MDC presents eight highly produced channels, created by artists ranging from Harry Shearer to Coolio, which release a new episode every week. It’s about as close to an actual TV network as you’ll find on the Web, right down to the consistent scheduling, and it runs proudly against the grain of the user-generated content approach (which CEO Peter Hoskins colorfully refers to as “loser-generated content”).

Like Wayans, Barnett realizes the importance of submitting to a higher power (i.e., YouTube) for exposure and distribution.“If you just drop [your content] onto the Internet, you’re in the biggest ocean in the planet, and you’re lost,” Barnett says.

Words of warning for the glut of new comedy-based Internet TV networks trying to follow the throw-it-all-at-the-wall approach set by FunnyorDie. Recent months have seen the launch of (Jeff Foxworthy’s comedy site), (Jerry Zucker’s comedy site), and the brand-new (Former UPN President Dean Valentine’s comedy site). We don’t necessarily recommend you visit any of them.Even though the trend is toward outrageous humor, not every Internet TV network goes for belly laughs. One of the most interesting new models is the development of a group of sites or channels that have nothing to do with one another, but are produced with the same aesthetic. presents more than 20 do-it-yourself cooking, decorating, and green-living instructional shows aimed at the young and hip. The sites launched by the year-old, which is also led by former cable TV execs, have provided definitive destinations for everyone from vintage Corvette enthusiasts (, to jewelry designers (, to people who just like cute pets (

But there’s one thing all these sites have in common: They won’t ask you to pay a single dime for your entertainment.

With so much content already free on the Web, those who launch Internet TV networks know they have to be a little more creative when it comes to finding revenue streams. Hence, syndication deals, embedded ads, corporate brands integrated into programming and DVD releases.

Ultimately, Damon Wayans places his trust in the opportunity of the unknown that the online wilderness can be tamed and the pioneers of Web TV can eventually learn how to turn a profit.

“I personally feel that the Internet is what cable was 30 years ago,” Wayans says. “It’s like clay. Whatever you decide to make it, that’s what it will become.”

Channel guide: SURFING THROUGH the best of web tv

Concept: Hipster entertainment from the minds that brought you Vice Magazine.

Best Show: “Shot by Kern” gives viewers insight into the artistic process of New York-based erotic photographer Richard Kern and the thought process of his models.

Also Watch: “The Vice Guide to Travel,” “Epicly Later’d”

Schedule: More than 30 series are currently in rotation and are usually updated weekly.

Concept: An umbrella group of micro-networks aimed at various niche interests.

Best Channel:, resources and moral support for DIY filmmakers.

Also Watch: (fashion coverage with a punk rock ‘tude), (animated comedy featuring Dan Meth’s brilliant “The Meth Minute 39” series)

Schedule: Generally in the video blog format, each of NNN’s subnetworks are on their own schedules, with daily or weekly updates.

Concept: Boundary-pushing alt-comedy videos and social networking.

Best Show: “The Professor Brothers,” wherein two bald, pompous community college lecturers try to make sense of the world.

Also Watch: “All My Exes,” Norm MacDonald’s “The Fake News”

Concept: An Internet entertainment studio focusing on eight professional-quality channels produced by well-known artists.

Best Show: In “Wainy Days,” writer/director/ex-State member David Wain repeatedly and hilariously fails to find his soul mate.

Also Watch: “Horrible People,” “Big Fat Brain”


Monday: new episodes of Wainy Days, Horrible People

Tuesday: Harry Shearer

Wednesday: Andy Milonakis, Cookin’ With Coolio

Thursday: Don Was, Carnival of Stuff

Friday: “Big Fat Brain”

Concept: Unconventional instructional shows for a range of interests, all produced in HD.

Best Show: “Dinner with the Band,” in which chef Sam Mason hosts his favorite bands for an evening of cooking, conversation, and live performance.

Also Watch: “Backpack Picnic,” “Stump the Chef”


Posted in Harry Shearer, Hillary, My Damn Channel, Obama, Presidential, Press, Silent Debates with tags , , , , , , , on January 22, 2008 by Rob Barnett


Fresh off last night’s Obama and Hillary heavyweight bout another My Damn Channel Silent Debate. In a selfless act of journalistic fairness, Harry Shearer steps aside to let Brit Hume from Fox moderate…and have a little lunch:


Posted in My Damn Channel, New Media, Press, Vegas with tags , , , , on January 9, 2008 by Rob Barnett
Rob Barnett on FOX:

Several celebrities, from Rosie O’Donnell to Oprah Winfrey, have embraced the Internet with personal success. And a handful have taken it a step beyond, launching general video websites that feature content from many sources. Among them:, cofounded by actor Will Ferrell, writer/director Adam McKay and writer Chris Henchy., in which talk show host Carson Daly is a partner, provides tools for people to create video-centric social networking pages., co-founded by MC Hammer, is slated to launch this month with dance videos., a website for “artists to co-produce, distribute and monetize original, episodic video content,” according to the site, boasts channel providers including actor/writer Harry Shearer, actor/comedian David Wain and musician/record producer Don Was.

CES Day 1 clip but edited to a crumb:


Posted in My Damn Channel, New Media, Press with tags , , on January 5, 2008 by Rob Barnett

A few months back, internal stats on My Damn Channel consistently began to prove that our biggest viewing hours started at 12Noon & went through to 2pm.

Lunchtime/Desktime is the place where humans are eating an average of 2 videos a day.

We shared the ideas & the stats with one of the better bloggers we know. Brian Stelter is: He writes for the paper as well. The Times found that many of our brothers and sisters are finding the same results. Here’s more…on page one of today’s Times.


Noontime Web Video Revitalizes Lunch at Desk

For Web video, lunchtime has become the new prime time, and media companies have started responding.


Posted in Hillary, Obama, Presidential, Press with tags , on January 4, 2008 by Rob Barnett


Was it just one night? Sounds like a bad Phil Collins song – but I stayed up late last night – did the ‘night feed’ with the twins – watching all the coverage I could get on the Iowhoppin’.

Was it just one night? Or did the possibility of positive energy & a more honest politic squelch every cynical pundit on the tube. The talking heads still sound like they’re ga-ga over Obama 24 hours later. It’s surprising and fun to watch.

Left my oldest daughter a voicemail early this morning to share some of the rush. So much idealism was attacked and literally murdered over 40 years ago….the caucuses felt like a night when the country was willing to hit the reset button. 

Washington has spewed lies for so long that the well of optimism and the hope of the great candidate was almost entirely evaporated. New voters are about to get their first glimpse at how an inspired, gifted leader could turn one good night into four better years ahead. I’m onboard.