“MY DAMN CHANNEL” LAUNCHES GOOGLE’S ADSENSE FOR VIDEO PLATFORM
NEW YORK, February 21, 2008 – My Damn Channel (www.MyDamnChannel.com), the entertainment studio and new media platform, is among the first to utilize Google’s AdSense™ for video beta advertising program to further monetize its premium online content.
My Damn Channel’s original, professionally-produced videos have racked up over 13 million views since the company launched six months ago. The studio backs professional artists by producing and distributing videos on eight channels on its own site and in broad syndication on major portals including YouTube (www.YouTube.com/MyDamnChannel).
Recent research from Nielsen Online confirms that online videos are regularly watched by over 73% of active Internet users. Advertisers see online video as a powerful new way to reach a broad consumer audience. Google’s AdSense for Video beta advertising program provides the technology to reach consumers in a targeted and relevant way.
“AdSense for Video allows us to rapidly create targeted ad campaigns that pair perfectly with our professionally-produced video content,” said Warren Chao, Chief Operating Officer of My Damn Channel. “Google has created innovative, context-sensitive, InVideo and text overlay ads within our player. The program is efficient matchmaking on an enormous scale for our advertisers and content producers.”
About My Damn Channel
My Damn Channel is an entertainment studio and new media platform created to empower filmmakers, actors, comedians and musicians to co-produce, distribute and monetize original, episodic video content. Programming is created for the My Damn Channel site (http://www.MyDamnChannel.com/) and for distribution on today’s most heavily- trafficked online communities and social networks including YouTube. My Damn Channel gives its artists 100% creative control and produces a diverse array of programming from talent including Harry Shearer, Andy Milonakis, David Wain, Don Was, Coolio, A.D. Miles, Steve Kerper and Big Fat Brain. The company is supported by an advertising revenue model, and by licensing the studio’s entire portfolio of content across all forms of digital distribution, including online, mobile, VOD and DVD.